Brand

Symbolized by our famous black cat with the white-tipped tail, Babington’s brand stands for quality and tradition. We are proud to say that everything we offer is made to the same high standards of 100 years ago.
In a world that is ever changing the appeal of brand names with strong cultural and historical roots is welcomed by consumers worldwide. Tradition, luxury, quality, prestige and a friendly atmosphere are the key features upon which Babington’s has built its name.

Today’s demand for tea and food has worldwide connotations spanning hundreds of different cultures, tastes and traditions. In this context Babington’s over the last century has acted as a catalyst bringing finely selected teas and food to its table and shop. The brand’s reputation and success stands on its capacity to deliver quality and excellence, in a luxurious yet sober atmosphere.

There is a renewed consumers interest towards goods and services which purvey quality, history and consistency. These characteristics must be easily recognized. For this purpose an international brand study was carried out in order to establish the best corporate identity.